About the Apkallu Initiative Logo Design

The Apkallu Initiative Logo_72dpi.png

history of the logo design all started when…

The logo was designed by Kelvin F. Long and then produced under contract with the artist Alex Storer. The logo has been designed with much symbolism, whilst also being visually inspiring. The logo has connections to the ancient past, which includes the Sumerian and Egyptian cultures as examples of historical sacred knowledge. The various elements are now explained.

  • The lower yellow triangle is actually the Great Pyramid of Giza with its angle of 51.4 degrees, which is representative of one of the elements of the liberal arts such as architecture. The upper yellow triangle represents the precession of the vernal equinox with its angle of 23.4 degrees as measured by many of the ancient megalithic structures. The precession segment also is coloured with yellow to represent light, and it contains the background stars with the constellation of Orion shown.
  • The blue wavey structure represents the ocean, and is manifest of the stories of the Great Deluge that is depicted in many religious and mythological texts around the world in different cultures.
  • The strange looking symbols in the lower part of the square are Cuneiform for the number 100,000 to represent 100,000 years, which is the duration for which the artefact must be designed to last. This was chosen since its a realistic time scale and also it approximately represents four precession cycles and potentially several interglacial periods.
  • The trajectory like object represents any existential threats we might see from space. 
  • The spiral at the centre represents the Universe and the galaxies and ultimately the origin of the Cosmos.
  • Towards the top is the atomic symbol which represents knowledge. This is typified by the classical Trivium (grammar, logic, rherotic) and Quadrivium (arithmetic, geometry, music, astronomy) which together characterised the liberal arts. 
  • The book at the top has the symbol for Alpha-Omega to represent religion and the Ying-Yang symbol to represent philosophy. Both are studied once the Trivium and Quadrium have been mastered. 
  • The object in the centre is a dodecahedron and represents the apkallu artefact as an example. It has different faces each of which contains different elements of knowledge from different disciplines of thought. 
  • The symbols of the crescent moon on the left and the Sun on the right represent the Sumerian gods Anu and En.ki who were responsible for the creation of the Apkallu in Sumerian creation stories. 
  • Under the entire logo, if all colour elements are removed, is a light lined web structure, which depicts the Tree of life.
  • The square and circle represent the classical squaring of the circle problem in geometry, but the square has been juxtapositioned downwards in a similar way to the Leonardo da Vinci Vitruvian man, emphasising that the real goal of the Apkallu initiative is the preservation and continued prosperity of human civilization.
  • The colours show on the boundary of the areas are the primary colours of Red, Green and Blue. The red also represent the continuing struggles of human kind on Earth and our need to liberate ourselves from our mental, emotional and physical limitations and therefore from metaphorical hell. The Green represents the gorgeous beauty of Planet Earth. The Blue represents the oceans and sky above the Earth, but also drawn in the colour of lapis luzuli blue which is the ancient colour for knowledge and wisdom. The Black on the outside of the logo represents deep space, the universe beyond and all of knowledge which is currently hidden from our view. It is the horizon that we expand into, physically and spiritually. 
  • Behind the logo one can see the water mark of the Apkallu.

Use of the Apkallu Initiative logo is subject to copyright permission 2018.